Generation Europe empowers Europeans to shape their future and facilitates mutual understanding among decision-makers and tomorrow’s leaders. GEF was established in Brussels in 1995, based on the fact that the young represent tomorrow’s consumers and decision-makers. Public and private sector actors often find it difficult to reach an adolescent or youth target audience. GEF has developed a unique skill set and network of partners throughout Europe to be able to respond to this challenge. In addition to distributing the Europa diary to 3.5 million school leavers in 28 countries, we also operate an extensive international youth network of 6,000 members in 60 countries.