A change in the way business is made has to emerge. The new sustainable society has to stop taking care of shareholder in order to start taking care of the stakeholder (society, enviroment and local communities).

Globalization is a deep and wide concept, it has supporters and critics, pros and cons. But today we try to approach to it from a critic and economic point of view. This will enable us to understand the effects of very short term investments in a globalized world.

Like Joseph Stiglitz, a harsh critic of globalization, stated in one of his books, that western countries have been “hypocrites” forcing poor countries to eliminate commercial barriers, but they themselves have increased their own. Especially when it comes to agriculture.

Pro globalization side may state that… huge companyes such as Wal Mart are boosting local and regional agricultures by filling up their shelves with local products in the countries they operate: like Mexico.

But when it comes to a less real economy (the financial one) Stiglitz explains that western banks often benefit from flexibile controls on the capital markets in Latin America and Asia.

For example, a very high amount of money come out just after comming in into a country, thus creating a volatility in the fixed term currency rates, bringing inestability a lowering the value of the local currency.

These money if often just a bet on the capital markets, rather than responsible investment in the Real Economy. So, in simple words, this money never lands on the pockets of a start up company or a young entrepreneur.

The “investment” is so massive that can create such instability and, when it does, the money just vanishes after pooring tons of benefits to capital markets speculators and creates what we know as a FINANCIAL CRISIS.

As we now know, these crises bring “massive unemployment”, and social turmoil.

Though is difficult to draw the face of the speculators, most of the times are herds of banks and non responsible investment funds.