How can green business ideas become reality? Only, if they are backed by a strong theoretical background, which respects natural laws (i.e. of physics) but is able to explore the boundaries of cultural laws (… economy).

Why is this important?
Regular consulting agencies would more or less help business to get a “green label”, but the product would hardly change at all. To label things which are actually not the case could, in some circumstances, be called betrayal, even if this was a major part of marketing business.

So, the first step would be: the foundation of an institute, that helps businessmen to get back to natural laws, to explore the validity of strong ethical standards, even if they are jeopardized by the market. But as being a necessity in future markets, real green values will have to be implemented.