On the ‘Newsweek’ October 25, 2010; Green rankings published under 10 Big Green Ideas. Ideas vary from ‘making greener burger’ to ‘LED Bulbs’, from battery-technologies to nuclear power which does not require uranium to be enriched. Here is the good news: Businesses pay attention and start -have already started- to invest in ‘green’ without comprimising profit. However, i still have doubts about:

What is green business? What makes them green? Do they need to work on environment or is it enough to make their processes more environmental friendly? If so, do they practice it voluntarily? Can we call businesses green when they apply only basics? How can we decide if it is green or just ‘green-washed’? Can a business be light green? What is the ‘optimum’ green level? Can a business get greener by being more efficient?

In my opinion, ‘green’ is not supposed to be warm color that can be used only for marketing or CSR. As it is discussed in sustainability of firms, it is not only about environment, it is also about better financial-statements and social benefits. As we all hope, there will not be any green businesses but only businesses!

So, how green are you?

Cheers!!