Welcome to the Age of Green Washing
Published in GreEn Library, My ideas on January 23, 2012
Climate Change, Global Warming, Carbon Footprint and of course the ever alluring eco-friendly, are now just words and phrases of the corporate machine designed to string along suspecting and unsuspecting members of the public. Remember the days, not so far back, when these terms meant something real other than jargon used to make you and I spend more on this and that. Nowadays banks, IT companies, auditing firms and law firms, private schools, universities, hospitals and even delivery companies are singing the very same tune as “them Hippies and Tree Huggers” and “darn” environmentalists.
Back in the day you would not be mistaken to think that being a conscious individual was un-cool, as it was a shunned lifestyle. Nowadays we all know and we all are “Tree Huggers”; however, do we do as we preach… No!!! WE DO NOT. But it is cool to speak the green lingo. So let us get this straight, about two years back being green equalled being brown signifying being a loser, but today being green equals being green meaning money and this means you’re cool. And if you are running into the golden sphere of renewable energy, back in the day they would say you were “crazy”, but today you have struck gold and you are a genius.
Granted all this is part of the general cycle of things or life or whatever, but it is not helping the true form of this school of thought. Too many people are damaging the very idea that needs to revolutionise our current generation. The problem lies not with you and me, but with us, and I mean us the government, the global government. Each country can do something to better regulate false claims and incorrect information given to the general public by the private sector. It is a shame that, for instance, departments such as the department of water or of energy and even forestry are not the forerunners of this initiative. In effect, these departments continue with business as usual without any measures to have less of a carbon footprint. Okay, so everyone and I mean everyone speaks green and some do try, but the very people who need to be speaking green and need to be doing something or to at least try to have less of an impact are doing nothing.
Well, I guess we who are really interested and who have a vested entitlement to the realisation of green rights will have to do what we can, and hope for another COP15, or 16, or 17 to get some action from our legislatures and executives, at least then they painted a facade that they are doing something. We will not forget the judiciary, how inactive has it been in realising green rights, these rights are in many if not in most constitutions around the world, but the people who are meant to safeguard and promote these essential rights are nowhere near being conscious, they actually prefer to take a back seat rather than spearhead the entire revolution.
Just a random thought, “Some guy once spoke about the next world war being over water? He may be onto something, I don’t know, but I am sure not going to let that happen. When so much can be done, for example, banning bottled water or getting pre-paid water meters or even better upgrade water sanitation, or cutting dirty energy and phasing out those energy guzzling utilities.” But hey, this is just me, all the way from South Africa, maybe where you are from you might think differently…











But what’s wrong about making profits out of being “green”, even if this attitude is insincere and opportunistic? Isn’t it the outcome that matters? Moreover, the “green” is only sustainable if it generates real financial returns.
Sure the “green ” would only be sustainable when it generates profits!!
Nothing is wrong with making money out of being green, what is wrong is the practices that come with the money making ideal. i disagree being green has worked without the facet of making money but I do agree that in this day and age it is a necessary evil that being green generate money
I agree with you but I emphasize on the issue that the “green ” would only be sustainable when it generates profits!!!!!