GREEN MARKETING – ADOPTION BY THE FIRMS. Green marketing has been widely adopted by the firms worldwide and the following are the possible reasons cited for this wide adoption: 1) OPPORTUNITIES As demands change, many firms see these changes as an opportunity to be exploited and have a competitive advantage over firms marketing non-environmentally responsible [...]

Corporate Social Responsibility in the context of Youth Summit 2010 The World Business Council for Sustainable Development in its publication “Making Good Business Sense” by Lord Holme and Richard Watts define Corporate Social Responsibility as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of [...]